Beauty Industry

Target Rolls Out Bath & Body Department

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By: Jamie Matusow

Editor-in-Chief

Minneapolis-based Target is rolling out its Bath & Body department nationwide this month. Target Bath & Body will focus on 20 brands. Sixteen of the brands are exclusive to Target; the other four are available nationwide only at Target. The new department will be offering collections with a global flair.

The products tap into beauty rituals from countries like New Zealand, Scotland, England, Greece, Spain and Portugal. According to Target, the products are designed to look and feel like department store products, but at a more economical price.

The assortment of boutique-like beauty brands were designed to appeal to men, women and teens alike with everything from scrubs, to toothpaste, to shower gels. The department also features a host of bath accessories. More information: www.target.com.

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